The Beginner’s Guide to Buying Gold Bullion

Thinking about investing in gold for the first time? You’re not alone. At Fitzroy Bullion, we’ve helped countless new investors take their first steps into the world of precious metals. If you’re unsure where to begin, this guide will walk you through the basics of gold bullion, what to buy, and why gold continues to be a trusted store of wealth.

What Is Gold Bullion?

Gold bullion refers to investment-grade gold in the form of coins, bars, or ingots, valued based on weight and purity rather than face value. The term “bullion” comes from the French bouillon—meaning "boiling"—a reference to the historical process of refining gold into bars.

Gold Coins vs. Gold Bars

Gold Coins

Popular among UK investors, Gold Britannia and Gold Sovereign coins are legal tender and exempt from Capital Gains Tax (CGT). This tax advantage makes them a smart choice for long-term investors.

Other internationally recognised bullion coins include:

  • American Gold Eagle

  • Canadian Maple Leaf

  • South African Krugerrand

Coins are also highly liquid and often feature collectible or historical designs, adding a layer of interest beyond their gold content.

Gold Bars

If you're purely focused on value, gold bars may offer the most gold for your money. Available in sizes ranging from 1 gram to 1 kilo, bars typically have lower premiums than coins and are ideal for bulk investment.

All bars available at Fitzroy Bullion meet international standards of weight and purity.

Which Should You Choose: Coins or Bars?

Both are VAT-free in the UK. Here’s a quick breakdown:

  • Coins offer greater flexibility and are easier to sell in small quantities. Their collectible value can also increase over time.

  • Bars are often more affordable per gram and better suited for investors focused on gold weight alone.

Need help choosing? Contact our team for personalised advice.

Understanding Gold Purity

Gold bullion purity is expressed in parts per thousand:

  • 999.9 fine gold (also known as 24ct): The highest purity available, ideal for bars and modern coins.

  • 916.7 purity (22ct): Found in coins like the Gold Sovereign, alloyed slightly for durability.

At Fitzroy Bullion, all products are clearly marked with their fineness so you know exactly what you're buying.

Why Invest in Gold?

Gold remains one of the most reliable ways to preserve wealth, especially in times of economic uncertainty. Unlike stocks or property, gold isn't tied to specific markets or currencies. It’s:

  • A hedge against inflation

  • A safe-haven asset during financial downturns

  • A globally recognised store of value

Plus, limited-edition bullion coins are increasingly popular among collectors, adding another layer of potential return.

Should You Buy New or Pre-Owned Gold?

If you're looking for maximum value, consider pre-owned bullion. These coins and bars are thoroughly tested and authenticated but come at a lower premium than new products.

New bullion may carry added costs like mint packaging or certificates—but may appeal to collectors or those gifting investment gold.

Buying Gold Online with Fitzroy Bullion

At Fitzroy Bullion, we make investing in gold simple and secure:

- Live, transparent pricing
- Fully insured delivery across the UK
- New and pre-owned bullion options
- Expert support when you need it

Whether you're buying your first 1oz coin or building a full portfolio, we're here to help you invest with confidence.

Disclaimer: This article is for informational purposes only and does not constitute financial advice. Gold prices can go down as well as up. Please carry out your own research or consult a professional advisor before making investment decisions.

Ready to Start Your Gold Investment Journey?

Browse our full range of gold coins and gold bars, or get in touch with one of our experts today. We’re here to help you invest wisely—with trust, transparency, and expertise.

Back to blog